Scent Marketing & Fragrance Profiling
Fragrance is the Invisible Language of Space
Van Aushadi is a premium Indian scent marketing and fragrance profiling company that helps large spaces create calm, memorable, and purpose‑aligned environments through subtle ambient fragrance diffusion.
From hotels and malls to hospitals, schools, and commercial spaces, we design controlled, non‑intrusive scent experiences that support comfort, behaviour, and brand perception—without overpowering the senses.
Rooted in nature. Refined for hospitality.
Van Aushadi was founded with a simple belief: spaces are remembered not only by how they look, but by how they feel.
Drawing inspiration from nature and India’s rich aromatic heritage, we create premium ambient fragrance solutions tailored specifically for our client's requirements. Our approach combines sensory design, restraint, and operational practicality—ensuring fragrances blend seamlessly into daily operations.
We design atmospheric scent experiences that support architecture, interiors, and brand philosophy.
What we do
Scent Marketing
Scent marketing is the strategic use of ambient fragrance to influence how a space is perceived and experienced.
Unlike perfumes or air fresheners, scent marketing focuses on:
- Subtle, continuous background fragrance
- Large-area diffusion using professional systems
- Emotional and behavioural impact rather than conscious notice
When done correctly, scent marketing:
- Enhances first impressions
- Improves comfort in high-footfall environments
- Supports calm, focus, or energy depending on the space
- Strengthens long-term brand recall
FRAGRANCE PROFILING & SIGNATURE SCENT DESIGN
Fragrance profiling is the process of designing a scent identity that aligns with the function, users, and personality of a space.
Our profiling considers:
- Purpose of the space (rest, movement, focus, recovery)
- Volume and footfall
- Duration of occupancy
- Brand or institutional values
- Sensitivity and safety requirements
The result is a fragrance profile that feels natural to the environment, not imposed on it.
Scent Marketing for Hospitality
We help hotels use scent as a strategic brand and experience tool, not as decoration.
Our scent marketing solutions are designed to:
- Enhance arrival and first impressions
- Create calm, welcoming public spaces
- Improve guest comfort without conscious distraction
- Strengthen brand recall over time
All fragrance applications are subtle, controlled, and designed for long-duration diffusion in hospitality settings.
Work with us
If you manage or design large spaces and are exploring scent as part of the environment strategy, we would be happy to start with a conversation. Let's create a space that invigorates and inspires.